Meet Our Team

Georgina Woodley, Founder

The Transformation Initiative (TTI) was born from a simple belief:

Human beings have far more potential than most of us ever get the opportunity to access.

Through my own journey, I experienced first-hand how life changes when we begin to release the beliefs, patterns and emotional barriers that quietly shape our thinking, relationships and decisions.

That experience, combined with more than 20 years in consulting, market research and organisational leadership, led me to a simple realisation: personal transformation and organisational transformation are not separate conversations—they are deeply connected.

I created The Transformation Initiative to make transformational approaches more accessible to individuals, organisations and practitioners, helping people expand their capacity, strengthen self-awareness and create meaningful, lasting change.

I don't believe transformation is about fixing what's broken.

I believe it's about creating the conditions for people to become more of who they already are.

Because when one human transforms, the ripple effects extend far beyond the individual.